Skip to Main Content
Skip to main content

University Libraries

Search

More research tools:

Self-Service Help: Resource Market

Q. How to Use Search Engines

Answer

What is search engine optimization (SEO)?

 

According to the Oxford English Dictionary, search engine optimization, or SEO, is the process of “tailoring the content and metadata” for the purpose of “maximizing the visibility of a website to users of a search engine.” OED

 

How does SEO work?

 

When you type a search into a search engine such as Google or Bing, it will fetch a long list of links to best suit your query. There are a number of factors that determine which links will appear and in what order including their content, metadata, and layout. Metadata can consist of descriptive tags and information about a website, or simply data about data. By utilizing keywords within a website, adding links to other related and credible sources, and ensuring that technical elements such as the metadata are adjusted according to the specifications of the search engine, companies can improve their website’s discoverability in a user’s search.


 

HERE ARE SOME RESOURCES…

 

TO LEARN MORE:

 

Consider browsing these helpful resources: 

  1. Search Engine Optimization - GVSU Web Team
  2. Understanding Basic Search Engines - Resource Market
  3. Brainstorming Strategy: Choosing Keywords - Knowledge Market

WEBSITES AND BLOGS



 

Ready to try the next phase? We can help you at any of the STEPS along the way!

 

Want to chat with someone who can help? Book a consultation today! 

 

This information is brought to you by the Grand Valley Knowledge Market

Topics

  • Last Updated Jun 16, 2021
  • Views 1
  • Answered By Melanie Rabine

FAQ Actions

Was this helpful? 0   0