What is search engine optimization (SEO)?

According to the Oxford English Dictionary, search engine optimization, or SEO, is the process of “tailoring the content and metadata” for the purpose of “maximizing the visibility of a website to users of a search engine.” OED

How does SEO work?

When you type a search into a search engine such as Google or Bing, it will fetch a long list of links to best suit your query. There are a number of factors that determine which links will appear and in what order including their content, metadata, and layout. Metadata can consist of descriptive tags and information about a website, or simply data about data. By utilizing keywords within a website, adding links to other related and credible sources, and ensuring that technical elements such as the metadata are adjusted according to the specifications of the search engine, companies can improve their website’s discoverability in a user’s search.

To Learn More

1. Search Engine Optimization - GVSU Web Team
2. Understanding Basic Search Engines - Resource Market
3. Brainstorming Strategy: Choosing Keywords - Knowledge Market

Websites and Blogs

• The Beginner’s Guide to SEO - Moz
• Search Engine Optimization Glossary - Optimizely
• What Is Search Engine Optimization / SEO - Search Engine Land