Self-Service Help: Resource Market
Q. Monroe's Motivated Sequence
Developed by Purdue psychology professor Alan Monroe in the mid-1930's, Monroe's Motivated Sequence is a five-step process intended to persuade an audience to make a change.
THE FIVE STEPS
- Attention: Before you can do anything else, you must grab your audience's attention. There are many ways to do this (link to FAQ on AG), but be sure to choose something impactful. If you don't have your audience's attention, you won't be able to persuade them of anything!
- Need (Problem): This is the first body point of your speech. In this section, you must thoroughly describe all components of the problem to your audience. Make sure to explain what your problem is and why it is a problem, and be sure to cite your sources.
- Satisfaction (Solution): This is the second body point of your speech. In this section, it's time to tell your audience how you plan to fix the problem you just explained. Make sure to explain what your proposed solution is and how you plan to achieve it. It is very important to be as detailed as possible in this step––your audience should be left knowing exactly what needs to be done to put this solution into action.
- Visualization: This is the third and final body point of your speech. While the name may be misleading, this does not have anything to do with visual aids. Instead, the visualization is your chance to tell your audience how the world will look once your proposed solution is applied to the problem at hand. Make direct reference to the issues you stated in your first main point and let the audience know that your solution will eliminate these those issues.
- Call to Action: This is the very last part of your speech, typically coming after your conclusion. By this point in your speech, your audience should be itching to hear how they can make a change. Provide your audience with simple, immediate things they can do to help put an end to the problem. This may be signing a petition, signing up for email alerts from a certain website, or calling a government official.
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